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Category Archive#TryingStuff

Amplifier Effect: Word-of-Mouth Marketing

Ever shared content on your Facebook public figure page, and no one saw it?


…..I thought so

It is likely a couple factors are causing content not to show up on Facebook, but there is a way to fix the problem!

  • Creating quality content is step one. If you curate interesting material that people will enjoy, Facebook’s algorithms will automatically bump your post into the news feed of your fans. If people spend more time engaging with the content, or watching a video, then it will get an organic boost from the robots who work at Facebook (kinda joking). Videos are a great way to engage people in 2017, therefore creating short clips can lead to further engagement. Also, expensive camera equipment isn’t necessarily needed because most people are watching things on their phone!

  • Next is determining which posts performed the best, without a boost. At first you only need a couple quality videos or blog posts, and you can boost these at the minimum rate of a dollar a day. When you pay Zuckerberg to boost content, you only want to be paying oCPM, which means that Facebook can optimize your advertisement to the best audience. Using this method, along with micro-targeting to specific audiences will lead to an increase in brand awareness, sales, or whatever the goal is. Boosting short videos that are a minute or less can lead to leads and further remarketing down the line, once you have a customer already engaged in your sales funnel.

  • The third step is to be genuine. No one wants to read or listen to fake articles that are the equivalent to Lorem Ipsum. Creating things that actually mean something will get you genuine followers. “Fake” has dominated the media over the past year, but fake followers never buy your products, they don’t collaborate on ideas with you, and they actually make you look like a fraud. Fake followers create a facade, that may trick customers with little awareness, into thinking that you have more authority than you actually do. 

All of these things will help, because Facebook amplifies what is already working. If a small audience has high engagement on a certain post, then it might be worth it to try and boost for a dollar per day. Testing across multiple audiences is the only way to figure out if what you are doing is working correctly. This can be done relatively cheap to figure out what works, however you must scale up what is working in order to see measureable change in your engagement.

Facebook will amplify good content with a small boost. Once things start working, the boost can be increased, but you have to know what content is going to work, and what saved, lookalike, or custom audiences that you should be delivering too. Happy boosting!

Ski Team Six: Protectors of Winter

SIGN UP IS FREE


If YOU want to team up with the prestigious unit, known as Ski Team Six, then get ready for the time of your life. We are fresh on the scene to take the media pressure off the now-famous SEAL Team Six, by completing missions in the mountains on skis; finding lost members, conducting safety meetings, snow sampling, protecting winter, and even investigating the infamous “shack shitter” who was lurking around Big Sky this past season.

Admiral RR with some Blue Steel

Members include Colonel Shreddington, The Blase’ Commander, Windlips, The Gaptain, Captain Kerlz, Private First Class Foster, First Lieutenant Leflay, Admiral R.R. and many more.

To get signed up, just go to one of the many shacks located throughout Big Sky. However squad members must be present to put you through basic training. You can also contact a member of Ski Team Six so that we can set-up a recruitment meeting by sending a smoke signal.

Members of Ski Team Six hiking to investigate the Dirtbag Party 2017 at Big Sky

The Search for Snow video series will detail our missions as we look to prolong winter. Here is episode 1, featuring a few different days in the mountains.

 


On a more serious note, we are looking to help prolong winter for this year and many years to come. We are protecting winter, it’s in our job description.

If you want to help future generations of shredders, sign up for Protect Our Winters and get involved. Here is a list of things you can do in your daily life to help reduce your personal carbon footprint and save the powder for yourself and for everyone! Thanks!

#ActOnClimate


 

How We Can Make Money On Facebook

Facebook has become a multi-tool social network, meshed with a multitude of other applications. What we use Facebook for is our own choice, but opportunity is knocking.

Making money on Facebook requires following a simple business model: Have a product that fits people’s needs, find the right customers through targeting, and have them tell their friends to repeat the sales cycle.


Product That Fills A Need

The only requirement for a good product is that it fills a need for someone, or fixes some problem that they had before purchasing the product. If quality of life is higher with a certain product, people are naturally going to communicate this to their friends verbally, on social media, and unconsciously.

I found my first product by cleaning out my closet, inspired by The Minimalists, and stumbled upon my old graduation gowns. Even though I didn’t have the cap and gown combination, it sparked an idea in my head. Universities across the country are about to host graduation ceremonies; meanwhile gowns of years past will be sitting in closets of alumni, while fresh graduates go deeper into debt purchasing a new one.


Targeting The Correct People

I was not going to get anywhere trying to sell my graduation gowns (without the hat) to anyone other than those who are graduating from The University of Colorado. Luckily, Facebook has a page that has “brought together” the class of 2017. I simply posted my message, trying to not sound like an advertising robot, and waited… for five hours. BOOM! It was that easy!

People NEED the graduation gowns to take pictures with friends and family, and I was offering mine for $12 less than the bookstore. It may not seem like a huge savings, but to a college student, an extra $12 means a couple more drinks at the bar.


Using Word-Of-Mouth Power

Once a sale is made, the only way that sales will grow through word-of-mouth is to actually have a positive impact on someone’s life. When I was first contacted by Christy, she only wanted one of the two. I asked if she had any friends who would also like to save money. Within five minutes she had sold the second one for me!

My only problem came when I ran out of inventory. People continued to message me about the gowns yet I had already sold them. I thought of how to fix this problem, and realized that all of my friends who graduated probably don’t want their old gowns. Eventually, I sold my old roommate Sean’s, for an even higher asking price then I got for mine.


Tale Of The Tape

This is the first time that I used Facebook to make money, while at the same time decluttering my closet. I didn’t even have to pay for Facebook to advertise my post because I posted in the correct target market. However, if we are looking for a larger target market, Facebook is easy to pay $1 per day to find the actual audiences that matter for our products.

Perhaps this is an idea worth running with: I could create an app where alumni can connect to college seniors where they graduated to sell their old once-worn cap and gown. Taking money away from the school bookstores and putting it back in the pockets of those who need it, like a modern day Robin Hood.

My First One Hundred Day Ski Season: The Good, The Bad, and The Beautiful

“The sport of skiing consists of wearing three thousand dollars’ worth of clothes and equipment and driving two hundred miles in the snow in order to stand around at a bar and get drunk.”– P.J. O’Rourke

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Skiing has been a major priority in my life ever since I can remember. My parents would take my older sister Brooke and I on ski vacations with our extended family, dragging us through blizzards and down black diamonds, trying to instill the love for the mountains into us. Despite the constant frozen tears I eventually learned to love the cold, snowy days spent on the hill with friends and family.

My Dad continued to push the sport upon me at a young age, and for that I thank him. I can’t remember the exact day that my love affair with snowy mountains started, but I am grateful for having a passion that I can indulge in every winter season.

Big Sky Montana

2016-2017 Season

  • THE GOOD

This season, I started working at Big Sky up in Montana, close enough to Canada to feel part Canadian. Working for the resort scanning lift tickets allowed me to ski everyday, which was a pretty sweet gig. Seeing the mountain slowly fill in, and skiing on a different snow surface day after day has made me enjoy powder days even more than I used to. Days when we got new snow were spent touring around the mountain and working on small tricks. I improved my skiing tenfold, simply because I was spending time in my ski boots everyday, spinning and carving my way down the mountain.

One of the things I am most grateful for this season is the relationships that I formed with so many new friends. I moved up to Montana only knowing a few people, and it turns out I didn’t spend that much time with them anyway. Friendly faces were everywhere; I was always out riding with someone different due to my position as the fastest ticket scanner in the West. My parents even got to come visit me and meet all ten thousand of the friends it felt like I had in Big Sky. Skiing with my Dad on his 60th birthday was a special day that I enjoy looking back on as one of my favorite this season.

  • THE BAD

The only thing that I would say could have been better this season was the total amount of snow that came down at Big Sky. It was considered a low snow year, and I was getting rained on while working in February! The lack of snow, along with a couple other factors, led me to part ways with my position at Big Sky. However it was fun while it lasted, and I still got my share of powder days.

It is hard to think of bad times at Big Sky because everyday seemed like a magical dream. If you look up Big Sky in a dictionary, you would see descriptions such as “Too Much Fun” and “Party Mountain” due to the dirtbag culture and friendly atmosphere around the base-area plaza and town center bars.

  • THE BEAUTIFUL

One of my favorite things this season was the shear beauty that is Montana. Only having visited Montana once before, this was a great time to see so many beautiful landscapes that I never could have dreamt of. My photography skills have been improving and I am motivated to capture the stunning imagery that Montana offers to adventurers. The vast mountain ranges and huge expanses provide photo opportunities literally in every direction you look.

All too often I found myself staring around at the landscape in awe. Mountains and rivers as far as the eye can see make for a great setting to spend time in. Wild animals dominate the scenery with bison on the plains, fish and eagles among the rivers, with elk, moose, and bears in the mountains.

Even though I have returned to Boulder for the time being, I will be back in Montana soon. Ski season is far from over here in Colorado; I have 114 days and counting. If you are here in Colorado let’s get after it! But Montana, save me a spot at the table, for I have fallen in love with the Big Sky state.

How To Live #VanLife2.0 – The Thomas Woodson Story

A small glimpse into the unfolding story of Thomas Woodson, someone that I enjoy following online. One day I hope to link up and collaborate on a project with him because he is an inspirational artist and content creator.
 
Andrew Commander: How would your Dad describe you to a stranger?
Thomas Woodson: My dad would likely find a description somewhere in between a tree-hugging-liberal that moved away from the South, to a hard working entrepreneur chasing his dreams and doing what he loves.
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AC: What do you desire?
TW: I desire stability and something constant through all the hectic travels and adventures. Currently that’s the goal of owning a house in the next few years to serve as a pit stop between driving all over the place.
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AC: Why did you choose to live a nomadic life? Are you still living in a Sprinter?
TW: I chose to live nomadically after my first year as a professional photographer. Living out of a suitcase and constantly packing and unpacking gear was frustrating. It also felt stupid to be paying expensive rent in Boulder but leaving for weeks at a time. I saw van life as a total solution, and primarily a side business of selling beautifully converted camper vans. Currently I’m 18 months into it all, and preparing to sell my second van by the summer.
 
AC: How have you continued to learn after graduating college?
TW: Since high school probably, I’ve been good at surrounding myself with people who are older, wiser or more talented than myself. This fuels my fire to keep up, to learn and grow, and to hold myself to higher standards than what might be expected at my age (currently 26).
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AC: Which of your travels would you recommend to someone looking for an adventure?
TW: Out of my international adventures…I can’t really recommend much unless you enjoy questioning your entire trip as you carry a bike up some massive mountain. Traveling the west is where it’s at. Summers in Jackson, WY are unbeatable, from the river activities, to alpine climbing or shuttling downhill bike laps on teton pass. That’s where you will always find me in the summer when it gets too hot in Colorado.
 
AC: Describe a typical multi-sport day in the life of Thomas Woodson.
TW: Big bike linkups are my jam right now, however infrequent. One “training mission” for the Elk Mountain Grand Traverse involved leaving Boulder at midnight with Joey Schusler. We had our custom MatterCycles and Sklar Bikes adventure rigs loaded with skis as we pedaled up Boulder Canyon to Magnolia, the Peak-to-Peak highway, and finally the Moffat Tunnel trailhead. Clicking into skis at 5am, we stumbled through the night to catch sunrise bootpacking the continental divide, then zipped down into Winter Park for brunch. After a short stop we reversed it all and had a blast trying to race each other back down into Boulder with our super heavy rigs. 17 hours later we were drinking beers and chai at Sherpa’s laughing about how enjoyable it all was.
 
AC: Where do you see the future of athlete/company relationships going?
TW: I’ve been lucky to develop as a photographer during a phase where brands are crazy for content. It allows me to develop relationships with marketing managers and gives me a outlet to pitch projects. This process seems to breed photographers who are emerging athletes—and on the contrary, push athletes into becoming better content creators as well.
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AC: Any other closing thoughts people need to know?
TW: Keep your eyes peeled for my Van 2.0 to hit craigslist late May 😉
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Follow Thomas on Instagram @ThomasWoodson
 

Review: Columbia TurboDown Vest

I recently got my TurboDown vest from Columbia Sportswear and I love it!

It is the prefect blend of style and comfort for me. The normal TurboDown seemed to make me hot all over if I wore it in any weather above freezing. The vest is perfect, and without sleeves it is great for keeping my core warm without overheating. The combination of down and synthetic material creates a warm pocket without being too puffy. It also has pockets for your hands when the cold is too much.turbodown vest

I got an XL which is slightly big for me, but the bottom has adjustable cords that allow me to cinch it tight around my waist. I like the length of the XL so that was why I got it.

It goes perfectly for any occasion and like I mentioned before it doesn’t make me sweat. Today I took a nap in it instead of using a blanket. It works great for any situation! Thanks Columbia for making a great product that I can use all the time.columbia-logo

#BishopBindings

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I am excited to share that I have been picked up as an athlete with Bishop Binding Company out of Edwards Colorado.th

They make a stellar telemark binding that is more durable that any other binding I’ve used. It is an honor to be working with these guys. You might see me sporting the sweatshirt around Carbondale, Colorado. I will be shredding at Snowmass, Aspen, Aspen Highlands, and the Colorado backcountry primarily this season. I am excited to explore some new mountains and get to know these resorts similarly to how I know Vail resorts. Vail will always be my favorite mountain, but who knows what could happen?Bishop+2_0+Down

This season is just starting but look for more #BishopBinding stoke throughout the year of 2015!!

#YearOfTheBishop  #BishopBindingCo

Fishing Out of a Raft!!

AMERICA!!! USA!!! This fourth of July I went up to Wyoming with some fishing buddies for a few days of rafting and fishing on the #TryingStuffTour.

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This trip was a nice was to get into some waters that I had never fished and get some quality chill time in the raft. Being on the water from 8am-8pm is a challenge of patience and wit. Trying to get one of the many fish lurking on the river bottom to come test your fly, then setting the hook is something that feels so good when accomplished. If you have never fly fished, it is worth a try. If you have never fly fished out of a raft with a guide, you need to put it on your bucket list because you will have the time of your life pulling fish out of the river the entire day.

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1016489_10200707706549976_1430334089_nFly fishing is something that was passed on to me, and I hope to pass on to others because of the magic that happens on the river or lakeside. Catching a fish, a part or nature, is so fleeting that you become one with the earth in that moment holding the fish to release it back home.

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Call a friend who has a fly rod and get out on the water to enjoy some laughs, curse words, and beers as you attempt to catch a trout on the fly! You will not regret it! #NoRagrets

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Is Shredding Powder Worth Dying?

“The mountains are calling, and I must go” -Muir

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Montucky backcountry mission

As a backcountry skiing enthusiast, I must avoid risks at all costs in order to protect my life and the lives of my group members, but at the same time push the envelope of adrenaline and adventure. This thrill seeking mentality is a way of life for many backcountry riders and consequently many of the worlds most famous and renowned skiers and boarders have been dying at the hands of Mother Nature, within the worlds largest and most beautiful mountains. As recent as this week, three highly recognized backcountry thrill seekers have died in the Andes mountains. The accidents were not a result of careless planning or unnecessary risk taking, but rather each incident was the earth fighting back against the progression that ski and snowboard mountaineers have made in summiting and skiing the world’s most gnarly terrain, while conquering their next adrenaline-filled adventure. The earth sometimes fights back when we try to push the boundaries of what humans can accomplish.

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Skinning in the backcountry

When thinking about my adventures in the backcountry, I must plan out to avoid unnecessary risks while at the same time feeling the thrill of adrenaline. In my life, I should plan out all aspects of life the same way and analyze situations with a backcountry skiing mindset. Urban risk is something that I need to be more aware of as a twenty one year old white male. I am a target late at night for people who might be looking to steal someone’s wallet. I am also perfect age to get into trouble after drinking at a party or bar. Because of my goals and dreams, I must act more in accordance to how I would if the avalanche conditions were dangerous. Walking to the bars at night is not going to get me killed by an avalanche, but in the same token I do not know what is going to be around the next corner that could get me in trouble or even worse killed. Cars are driving faster at night on empty roads, possibly after consuming alcohol, which makes walking around at night more dangerous. A couch could be on fire and you could be drawn like a moth to the flame. Whatever the situation may be, I must analyze it with a different eye than I have been. I need to use this backcountry mindset to keep me out of trouble and live to fight another day.

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Boulder Telemark Backcountry Hut Trip 4/20/2014

I did not know any of the now backcountry angels personally, but the amount they have influenced the skiing industry and me as a skier they will never know. When reading Brody Leven’s account of his friendship with Andreas, I couldn’t help but parallel his story to mine. Even though we have different situations completely, he found inspiration from the world famous skier, and in turn Brody helps inspire me with his Instagram posts and crazy biking/skiing missions. Even though I haven’t met Brody in person yet, the amount of stoke he provides on a daily basis is amazing.

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Boulder telemark #SafetyMeeting to minimize risk

I write this not only as a tribute to JP Auclair, Andreas Fransson, Liz Daley, Basti Haag, and Andreas Zambaldi who died this past week but to those shredders who died doing what we all love to do, such as Shane McConkey, Jamie Pierre, Tony Siebert, and Sarah Burke. We do not go out seeking our death, but in the end it is inevitable. Thinking about my future and how I would like to pass on to the next life, whatever that may be, spending my last moments with my boots buckled and my skis attached to my feet seems like the best way I can imagine. So to me, YES! Powder is worth dying for because it is what we love to do. In the end, I hope I am always finding myself doing the things I love even if the risks become far greater than I expected.

To end, I leave you with a quote from Andreas after the passing of his good friend Magnus in a mountaineering accident in 2013.

“There are enough misunderstandings anyways in society of what we are doing in the mountains and I don’t regret going out there among the clouds, it is still worth it.” –A.F.

Shred.In.Peace JP, Andreas, and Liz

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Portillo Life

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So…For my 21st birthday, I decided to go to Chile to Ski Portillo, a resort two hours South of the capital Santiago in the Andes……WOW!

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This was the trip of my life. I know Jordan was the coolest trip in my life, in April, however this was on the same magnitude of awesome but I was skiing! Automatic win…but the trips were very similar if you can believe that. International travel is always something I have loved and I will continue in the future. Visiting different cultures and locations can open your eyes to how the rest of the world lives. This has changed how I have lived my life seeing how people get by with next to nothing, yet they are still happy. The time I spent in Chile was expensive for a broke college student like me, but for anyone with a job, this trip is very affordable with the right planning on flights. My friend spent $1300 for eight days of skiing, lodging, food, and flights. Not a bad price if you plan correctly and get the cheapest flight 9-10 months ahead of time.

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IMG_0531I showed up to the resort with not a cloud in sight, skies blue as the lake that backed up to the hotel. The resort owns the only hotel and it is ski-in ski-out with a ski valet. However if you do not want to pay full price for the hotel, you can stay in either the Octagon, or stay in the Bunkhouse and eat in the cafeteria. I stayed in the bunkhouse and that is what I recommend, even if you can afford something more. The good vibes in the bunkhouse were one of my favorite parts of Chile. Being in such close quarters with 45 other people in the bunkhouse and cafeteria and sharing a community bathroom for a week gets you to know each other more than having individual hotel rooms and separate dining tables.

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Choose-A-Chute

The skiing was great in my opinion. We didn’t get that much snow while I was there, but the base was sufficient to ski everything that was skiable at the resort. With only minimal lift and surface lift service, the best way to find the good skiing was to traverse once you made your way up to the top. The chutes were untouched because none of the locals like to ski steep stuff. Each night the wind would blow in a new inch or two of dust on crust for me to blast away from each chute one by one.

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Meeting so many different friends while I was there was by far the best part. My coach Jake Sakson is the best telemark skier on the planet currently. I met three other separate groups of Americans including Nick, Cam, Andrew, Tele Ted, the Stanford boys, two Chilean families who took me in as their own, and the Brazilian ski team members Andre Athie and Eliza Nobre.

IMG_0715The Brazilians brought me to their A-frame chalet after skiing a couple runs. We then proceeded to the mountain-top bar Tio Bob’s and had lunch. Then, Andre and Eliza, along with our friend Carlos, called the helicopter pilot to come pick us up, from the top of the mountain…and take us to the base. I kept skiing after this, but riding in a helicopter for the first time was a unique experience that I plan on doing more.

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I loved my time in the Andes. Ski Portillo will always have a place in my heart, and I’m sure they will remember me for a while to come, Gringo Loco. I was the craziest American at the hotel for this week of skiing and I made friends with all of the hotel staff and guests that were there for the week. Thanks to anyone who contributed to my time in Chile it was the best 21st birthday I could have imagined.

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