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Category ArchiveInstagram

Amplifier Effect: Word-of-Mouth Marketing

Ever shared content on your Facebook public figure page, and no one saw it?

…..I thought so

It is likely a couple factors are causing content not to show up on Facebook, but there is a way to fix the problem!

  • Creating quality content is step one. If you curate interesting material that people will enjoy, Facebook’s algorithms will automatically bump your post into the news feed of your fans. If people spend more time engaging with the content, or watching a video, then it will get an organic boost from the robots who work at Facebook (kinda joking). Videos are a great way to engage people in 2017, therefore creating short clips can lead to further engagement. Also, expensive camera equipment isn’t necessarily needed because most people are watching things on their phone!

  • Next is determining which posts performed the best, without a boost. At first you only need a couple quality videos or blog posts, and you can boost these at the minimum rate of a dollar a day. When you pay Zuckerberg to boost content, you only want to be paying oCPM, which means that Facebook can optimize your advertisement to the best audience. Using this method, along with micro-targeting to specific audiences will lead to an increase in brand awareness, sales, or whatever the goal is. Boosting short videos that are a minute or less can lead to leads and further remarketing down the line, once you have a customer already engaged in your sales funnel.

  • The third step is to be genuine. No one wants to read or listen to fake articles that are the equivalent to Lorem Ipsum. Creating things that actually mean something will get you genuine followers. “Fake” has dominated the media over the past year, but fake followers never buy your products, they don’t collaborate on ideas with you, and they actually make you look like a fraud. Fake followers create a facade, that may trick customers with little awareness, into thinking that you have more authority than you actually do. 

All of these things will help, because Facebook amplifies what is already working. If a small audience has high engagement on a certain post, then it might be worth it to try and boost for a dollar per day. Testing across multiple audiences is the only way to figure out if what you are doing is working correctly. This can be done relatively cheap to figure out what works, however you must scale up what is working in order to see measureable change in your engagement.

Facebook will amplify good content with a small boost. Once things start working, the boost can be increased, but you have to know what content is going to work, and what saved, lookalike, or custom audiences that you should be delivering too. Happy boosting!

Looking At The World Through The Eyes of Another

How we view the world, depends upon what type of lens we experience it through

Capturing images can be used as a unique way to express how we see the world, or how we think the world should be viewed. Highlighting aspects of the human condition, the relationship between society and our environment, people doing amazing things; we as creatives strive to showcase life in creative ways through photography and videos.

Not surprisingly, my first camera that I could call my own was the original GoPro Hero, which I used to take selfies while fishing and record low quality ski edits. I enjoyed messing around with these pictures in free editing software, and my lack of ability was apparent. I would blow out the saturation and leave the pictures pixelated, among other things.

Looking back on my photos from when I first started taking them makes me laugh. I thought I was taking high quality pictures, but actually I was using a potato camera and over-processing my pictures. Everyone has to start somewhere though, and the first GoPro was the first brick in my photography foundation.

Wind River Canyon, when I first started to pick up a camera. Shit quality and horrible editing.

Honing my photography and videography skills has been a process. I upgraded cameras to a GoPro 3+, a Canon Rebel T5, and a Google Pixel phone. Recently, I bought a flexible tripod to use for long exposure shots and time-lapse videos. I feel like I am just scratching the surface of what is possible with the cameras that I now have.

Exploring other photographers on the internet helps give me inspiration, ideas, and tips about how I can grow as a producer and content creator. Most often when I send a direct message on Instagram to a photographer, they message back within that day to answer my questions or give little snippets of advice, which I find very helpful.

Technology of today has allowed the sharing of incredible photos everyday via platforms such as Instagram and Facebook. These networks have allowed humans to see potentially anywhere in the world by simply clicking a location or hashtag. I believe this is the closest thing humans have invented to a teleporter! If you imagine yourself taking that same picture, on your own phone, and squint your eyes enough then you can take your mind anywhere around the globe.

Teleportation in the current era

Connectivity has ignited a global revolution, to save the very places that we live and play. The previous generations had no virtually clue what existed in the world before the internet, besides what they saw in person or the news, movies, and TV. Now that humans have the potential to realize what exists in the world, and how humans are destroying it via globalization, people are more motivated than ever to travel and take pictures to share online. Helping highlight exotic locations around the globe, to spark some feeling within people looking at that destination on their phone, could be an important thing for our world.

Within the next five years I think we will see these social networks start to have an influence over society’s views on the outdoors. We need to create a future that we want to live in; not some future that was created by the past, while we sat back and complained. Social media and the internet has created the ability to reach more people than ever before, the exchange of ideas across the world is instant. We should harness this power for positive change.

One of my goals in life is to use my cameras to help highlight the natural beauty of the world that we must work to preserve. Sharing images online is a very powerful medium due to the number of people you can potentially reach.

Teaming up with other like-minded environmentally conscious people from around the country and around the world is going to be the way that we create the change that we wish to see in the world. Send a message to someone who is inspiring online and see if they respond, it never hurts to try!